The driver's car, since 1975.

It's been 40 years since BMW made the first 3 Series car and to celebrate this occasion London ad agency, FCB Inferno commissioned me to shoot the 6 major 3 Series models since 1975, including the very latest 2015 model.

Each car was carefully shot to represent the angle, lighting and colour palette of that era.

There was 2 days of pre-production, 4 shoot days, and around 2 weeks of post production involved.

The high profile campaign dominated outdoor sites across the UK including the entire Oxford Circus tube station (Bakerloo Line), Waterloo station, the 6 sites on Cromwell Road as well as around 150 other outdoor sites. It also appeared extensively in main stream press.